[Notice anything missing?  Leave him link and description on his blog.  He'll add to the main list on a periodic basis.]

Surtout de notre cot?? en France, on devrait lui faire passer les exemples que l'on a et enrichir sa liste....ok ?

• 3 Italia.  Social networks:  Facebook Business and La3 DVB-H groups.⁸⁰ 
• Abbott Labs.  Social networks:  Facebook Labs Are Vital scholarship contest.⁴⁵
• Absolut Vodka:
  • Online video:  ABSOLUTworld.²⁰
  • Social networks:  Top Bartender page on Facebook.⁵⁶
• Accenture:
  • Blogging:  Nine corporate blogs.¹⁹
  • Podcasting:  Five corporate podcasts.
• Accuquote:
  • Blogging:  Life Insurance blog.¹⁹
  • Podcasting:  Life Insurance podcast.
• Acura:
  • Social networks: Facebook Acura TSX Connect fan page.
  • Widgets: Acura RDX Traffic on Yahoo.
• Acuvue.  Social networks:  Facebook "Wink" application.³
• Addison Avenue.  Crowdsourcing:  Suggestion box.⁷³
• Adidas.  Social networks: adidas soccer on myspace; 70% of ROI driven by pass-along, aka "never-ending friending."
• Adobe. Tagging: Delicious account used to bookmark primarily tutorials.²
• Airplay.  Social networks:  Baseball Gameday Challenge Facebook application.⁵⁶
• Amazon:
  • Social networks:  Shelfari.⁷⁰
  • Blogging:  Web Services blog.¹⁹
• AMC's Mad Men.  Microblogging:  Fake Twitter accounts.
• American Express.  Blogging:  OPEN Forum.⁶⁷
• American Red Cross.  Blogging:  Red Cross Chat.¹⁹
• Animal Planet.  Widgets:  Killer Clips widget on Yahoo.
• Annie's Homegrown.  Blogging: Bernie's Blog (offline).⁴
• AOL.  Blogging: Vincent Ferrari tries to cancel his account.¹
• Apple:
  • Blogging: iPod's dirty little secret.¹
  • Social networks: Apple Students group on Facebook.
• ArcelorMittal.  Virtual worlds:  Second Life presence.³
• Artful Home.  Social networks: Community site.⁷⁷
• AT&T:³⁰
  • Microblogging:  ATTNews, ATTblueroom, and OnwardSmallBiz on Twitter.
  • Online video:  Share AT&T channel on YouTube.
  • Photosharing:  Flickr photostream.
  • Social networks:  Facebook fan page.
• Austin Ventures.  Social networks: Facebook page.
• Avaya.  Blogging:  The Contact Center Insights Blog.¹⁹
• Avis.  Blogging:  We Try Harder.⁴¹
• Bank of America:
  • Online video: Managers sing at a corporate meeting.
  • Social networks:  Medal Me! Facebook application.⁵⁶
• Bayer.  Blogger outreach:  Berocca Blogger Relief pack.⁷⁰
• BBVA.  Social networks: Finance community.⁵⁴
• BearingPoint:
  • Blogging:  New Thinking For a Changing World.³⁶
  • Microblogging:  Twitter account.³⁶
  • Wiki:  MIKE2.0 Methodology.
• Best Buy:
  • Blogging:  CMO Barry Judge's blog.¹⁰
  • Microblogging:  Barry Judge on Twitter.¹⁰ Community Connection Manager, too.⁵³
  • Online Video:  Geek Squad HQ on YouTube.⁵³
  • Social networks: Created Blue Shirt Nation to allow retail employees to support each other.
  • Widgets:  Desktop Planner widget and Sarah Moulton Recipe Reminder on Yahoo.
• Best Western. Blogging: On the Go with Amy travel blog focuses on travel with kids.²
• Big Rock Brewery:⁵⁹
  • Blogging:  Friends of Big Rock blog.
  • Bookmarking: StumbleUpon account.
  • Meetup: Friends of Big Rock.
  • Microblogging: Twitter account.
  • Online video: YouTube account.
  • Photo sharing: Flickr group pool.
  • Social networks: Facebook group. Friends of Big Rock. MySpace group.
  • Voting:  Digg account.
• Bigelow Tea.  Blogging:  Bigelow Blog.¹⁹
• Blendtec.  Online video: YouTube channel has almost 100,000 subscribers and over 2.2 million views, helps sell B2B products to a consumer base.
• BMW. Social networks: Facebook 1-Series Road Trip application. Rampenfest fan page.⁴⁰
• Boeing.  Blogging:  Randy's Journal.¹⁹ Tanker Facts blog.
• Bon App??tit  Magazine.  Social networks: Facebook page.
• Borax.  Social networks:  Dirty Girl Quiz Facebook application.⁵⁶
• BreakingPoint Labs:²⁷
  • Blogging: Corporate blog
  • Microblogging: Twitter account.
• British Airways.  Microblogging: Twitter account.⁵
• Burton. Microblogging: storedotburton on Twitter.⁷³
• Carnival Cruise Lines.  Social networks: Carnival Connections community.³
• Cavidi.  Blogging:  HIV Viral Load.¹⁷
• Charles Schwab. Social networks: Money and More community with Communispace increased Gen X customer base 32% year/year.³
• Chevrolet:
  • Crowdsourcing:  Super Bowl 2007 ad contest.
  • Social networks: Aveo Livin' Large Campus Challenge generated 217 million audience impressions.³
• Chevron.  Blogging: Event blog during the World Petroleum Congress.
• Chrysler.  Blogging: The Firehouse, a media blog for journalists and analysts.  Corporate blog.⁶⁴
• Cisco.  Blogging: Twelve corporate blogs.²
• Clorox.  Blogging: Dr. Laundry.¹⁹
• Coca-Cola:
  • Blogging: Coca-Cola Conversations discusses company history.²
  • Online video: Sponsored Cans Professional 3.  Diet Coke + Mentos by Eepybird.
  • Social networks:  Sprite Sips Facebook application.
  • Virtual Worlds: Virtual Thirst contest in Second Life to design a vending machine.
  • Widgets: Coke Bubbles on Joost. 
• Comcast:
  • Blogging:  Bob Garfield's Comcast Must Die.
  • Microblogging: Customer support on Twitter.
  • Online video: Sleeping technician on YouTube.
• Conde Nast Traveler.  Social networks: Facebook fan page.
• Crest.  Social networks: Facebook page.
• Cubby Bernstein:⁴⁰
  • Microblogging:  Twitter account.
  • Online video: YouTube channel.
  • Social networks:  BroadwaySpace.  Facebook fan page and assistant's fan page. MySpace profile.
• Daimler AG:⁷⁵
  • Blogging:  Das Daimler-Blog.
  • Content aggregation:  FriendFeed account.
  • Online Video:  Daimler-Blog YouTube channel.
  • Photo sharing:  Flickr photostream.
  • Presentation sharing: SlideShare space.
• Darden School of Business:
  • Blogging: Dean Bruner's blog. Admissions News blog.
  • Podcasting:  Podcasts@Darden.
• Dawdle:⁶⁵
  • Blogging:  Corporate blog.
  • Microblogging:  Twitter account.
• Del Monte:
  • Brand monitoring: Used JD Power/Umbria to listen to conversations from dog owners.
  • Social networks: Created a virtual private community called I Love My Dog (offline) to support R&D efforts.
• Dell:
  • Blogging: Direct2Dell generates 3.5 million pages views/month.³ Nine official internal blogs and hundreds of team/departmental blogs in English, Chinese, Japanese, French Canadian, Portuguese, and Spanish.⁹ Dell Hell.  Osaka flaming laptop.
  • Brand Monitoring: Uses conversation monitoring from Visible Technologies.
  • Crowdsourcing: Ideastorm allows users to suggest and vote on ideas, has generated 9,800+ ideas. Employee storm, internal idea community has generated over 2,700 ideas.³
  • Microblogging: 22 corporate accounts on Twitter, as well as 17+ individuals using "[Name]AtDell" handles
  • Virtual Worlds: Second Life island.²
• Delta Air Lines:
  • Blogging:  Under the Wing.
  • Microblogging:  Short-lived Twitter account during brand redesign.
  • Photo sharing:  Flickr account.
• Domino Magazine.  Social networks: Facebook fan page.
• Doritos.  Crowdsourcing:  Consumer-generated Super Bowl ads.
• Dove.  Online video: dove evolution video on YouTube has generated over 7 million views.
• eBay.  Wikis: Broadly focused community wiki (now closed).
• Edelman.  Blogging:  CEO Richard Edelman and Edelman Digital blogs.¹⁹
• Electronic Arts:
  • Online video:  Integration of YouTube videos into the upcoming Spore video game.
  • Social networks:  Smarty Pants, Spore, and Warhammer applications on Facebook.⁵⁶
• EMC².
  • Brand monitoring:  Using Collective Intellect.¹⁴
  • Organization:  Dan Schwabel, Social Media Specialist.
• Ernst & Young.  Social networks: Careers page on Facebook.
• Eukanuba.  Online video:  YouTube account.⁴⁷
• ExxonMobil.  Microblogging:  "Janet" was a fake Twitter account.¹
• Facebook.  Blogging: Corporate blog.¹⁹
• Fandango:
  • Blogging: Movie blog.¹⁹
  • Social networks:  Movie Pong Facebook application.⁵⁶
• Fidelity Investments:
  • Mashups: savings rate finder and checking account comparison.
  • Podcasts: Three topics relating to investment guidance.
  • Widgets:  market monitor.
• Fiskars:
  • Blogging: Fisk-A-Teers blog.⁴
  • Social networks: Fisk-A-Teers brand ambassador program.³
• Flying Dog Brewery.  Crowdsourcing: Suggestion box.⁷³
• Ford:
  • Blogging: Sponsored a test drive event for women bloggers.  Where are the Joneses? blog.⁸
  • Microblogging: Twitter account for North America.⁵
  • Organization: Hired Scott Monty to run social media.
  • Social networks: Ford Drives U Facebook group for student buyers. Where are the Joneses? group.⁸
  • Wiki:  Where are the Joneses?⁸
  • WOM campaign:  Hurra Torpedo campaign⁷
• Forrester Research:
  • Blogging: Twelve corporate blogs
  • Discussion boards:  Interactive Marketing discussion boards.³⁷
  • Microblogging: Twitter account
  • Online video:  YouTube channel
  • Social networks:  Facebook fan page.
• FujiFilm.  Social networks: Z Spot Now for its Z20fd camera on Ning.²
• Gartner:⁶²
  • Microblogging: Twitter account.
  • Podcasting: Gartner Voice.
• General Electric.  Blogging: From Edison's Desk.¹⁹
• General Mills.  Social networks:  Eat Better America.⁶³
• General Motors.
  • Blogging:  Seven corporate blogs.  GM Next.¹⁵
  • Microblogging:  GMblogs on Twitter.⁵⁰
  • Online video:  I Got Shotgun.¹⁵
• Global Crossing. Blogging:  IP Convergence.¹⁹
• Goodwill.  Blogging:  DC Fashion blog.³²
• Google:
  • Blogging:  Official Blog¹⁹  and 30+ other corporate blogs.
  • Online video:  Google channel on YouTube.
• Gourmet Magazine.  Social networks: Facebook fan page.
• Graco.²¹
  • Blogging: Corporate blog.
  • Microblogging: Twitter account.
• GSK:
  • Blogging:  alliconnect.¹⁹
  • Social networks: myAlli weight loss community.³
• Guardian.  Blogging:  Comment is free.¹³
• H&M.  Social networks: Facebook fan page.
• H&R Block:
  • Microblogging:  Twitter account with almost 600 followers.
  • Social networks:  Facebook fan page with almost 1,000 fans.²
• Harley-Davidson.  Blogging: Museum blog.
• Hearst.  Social networks:  Spin The Bottle Facebook application.⁵⁶
• Heinz.  Online video:  YouTube contest.⁵⁵
• Hewlett-Packard:
  • Blogging: 55 corporate blogs.
  • Microblogging: Twitter account used for promotions at BlogHer 2008.²
• Hitachi.  Blogging: Six corporate blogs.¹⁹
• HomeGoods.  Blogging: Openhouse blog, written by four customers, unpaid.⁴
• Honda.  Widgets:  Honda Fit Top Videos widget on Yahoo.
• HSBC.  Social networks:  Stop the Great HSBC Graduate Rip-Off on Facebook.  The HSBC Business Network for entrepreneurs.²
• IBM.
  • Blogging:  125 corporate blogs.²
  • Forums:  developerWorks.⁷²
  • Microblogging:  Smart SOA SocialNetwork ((S3N)) Team on Twitter.⁷⁶
  • Online video:  Rational Heroes machinima videos and Meet Mr. Fong on YouTube.⁷²
  • Podcasting:  developerWorks⁷² and Social Networking Now⁷⁶
  • Social networks:  Rational Heroes community space.⁷²
  • Strategy:  internal social computing guidelines
  • Virtual Worlds:  IBM Business Center and Rational Software Conference/Hipihi in Second Life.⁷²
  • Wikis:  developerWorks.⁷²
• Ikea.  Blogging: Blogger relations with Jen Segrest of OHIkea, creator of "Saint Tokig" and forced to change her blog name to "FlatPack Ohio."
• Indium Corporation.⁴⁹   Blogging: Nine corporate blogs.
• innocent drinks:
  • Photo sharing: Flickr pool for the big knit.
  • Social networks: Facebook fan page.
• Instituto de Empresa Business School.  Social networks:  ieCommunities.⁶⁹
• Intel.
  • Blogger outreach:  Intel Insider program.⁷¹
  • Blogging: Corporate family of blogs.⁷¹ Inside Scoop lifestyle blog.⁷¹  Game Faces blog.³⁴
  • Microblogging:  Intel Developer Forum and Inspired By Education.⁷¹
  • Online video:  YouTube account.⁷¹
  • Photo sharing:  Flickr photostream.⁷¹
  • Public Relations:  Social media news releases.⁷¹
  • Social networks: Facebook Intel Developer Forum, Inspired By Education, and International Science and Engineering Fair pages.⁷¹  Intel Studios for unsigned musicians.⁷¹  Open Port for IT Pros.⁷¹  Intel Software Network Communities.²
  • Sponsorships:⁷¹   PopURL collection for IT Pros.  Digg Labs Visual Arc.  Slashdot meet the experts.
• Intuit:
  • Blogging:  TurboTax support team blog.  Bob Meighan's Amazon Blog.⁵¹
  • Crowdsourcing:  Suggestion box.⁷³
  • Microblogging:  25+ employee accounts on Twitter to answer product questions.⁴⁶
  • Online video:  QuickBooks account on YouTube.⁴⁶ TurboTax Tax Laugh on YouTube.⁵¹
  • Ratings and Reviews:  TurboTax⁵¹
  • Social networks: Corporate umbrella fan page on Facebook.⁴⁶  TurboTax Support community.  QuickBooks community.⁴⁶ JumpUp community for new businesses.⁴⁶ TurboTax Inner Circle Community.⁵¹   
  • Wiki: TaxAlmanac.²
• JCPenney.  Online video: Fake teen sex ad.¹
• Jeep:
  • Online video: YouTube Jeep channel.
  • Photo sharing:  Flickr pool.
  • Social networks: Facebook fan page. MySpace page. Jeep community.²
• JetBlue.
  • Blogging: "JetBlue hostage" blog.
  • Microblogging:  Twitter account.
  • Online video:  YouTube channel for corporate communications. Valentine's Day 2006 meltdown.¹
  • Photo sharing:  Flickr pool.
  • Social networks:  JetBlue University.² 
• Jobster.  Social networks:  Facebook application.⁵⁴
• Johnson & Johnson.
  • Blogs:  JNJ BTW.  Kilmer House - history blog.
  • Events:  Camp Baby 2008 for mommy bloggers.
  • Online video:  J&J health channel on YouTube.
  • Social networks:  Facebook Acuminder application and ADHD Moms fan page.⁴⁵
• Joffrey's.  Outreach:  Java Beta Test.³⁹
• Kaiser Permanente.  Blogging: Dr. Maring's Farmers' Market and Recipe Update.¹⁹
• KFC:¹¹
  • Blogging:  KFC Nation Citizen Blogs.
  • Social networks: KFC Nation.  Facebook fan page.²⁴
• Kia Motors.  Blogging: Kia BUZZ blog.⁷⁹ 
• Kleenex:
  • Blogging: Let It Out blog.⁴
  • Social Networks: Let It Out community.
• Kodak:
  • Blogging:  A Thousand Words, Grow Your Biz, and PluggedIn blogs.¹⁸
  • Microblogging:  Chief Blogger and Chief Biz Dev Officer on Twitter.¹⁸
  • Online video:  YouTube channel.¹⁸
  • Organization:  Hired a Chief Blogger.
  • Photo sharing:  Flickr photostream.¹⁸
  • Podcasting:  Kodak Close Up.¹⁸
  • Social networks:  Facebook fan page.¹⁸
  • Tagging:  delicious account.¹⁸
• Kraft:
  • Blogging:  Adam and Tyler.⁶⁶
  • Social networks: One Minute Mogul Facebook application.⁵⁶
• Kryptonite:
  • Blogging: Lock picking secrets revealed.¹  Unbreakable Bonds blog.³⁸
  • Organization:  Director, Web/Social Media, Donna Tocci.³⁸
  • Social networks:  Facebook fan page.³⁸
• LaFraise.  Blogging:  Corporate blog.⁶⁸
• Lenovo. Blogging: Voices of the Olympic Games, with assistance from Ogilvy.² Personal blog of David Churbuck, VP of global web marketing.
• LG.  Blogging:  The Official Blog of LG.⁷⁰
• Library of Congress.  Blogging:  Official blog.¹⁹
• Linden Lab:³³
  • Corporate blog.
  • Online video.
  • Photosharing:  Flickr group pool.
  • Virtual worlds: Second Life.
  • Wiki.
• LinkedIn.  Blogging:  Corporate blog.¹⁹
• Loblaws.  Ratings and reviews: Incorporated user-generated content into promotional materials to generate lift, using Bazaarvoice.
• Lucky Magazine.  Social networks: Facebook fan page.
• Lulu.com:²²
  • Blogging: Adventures in self-publishing.
  • Microblogging: Twitter account.
  • Social networks: Mini-store application on Facebook.
• M/A/R/C Research.  Blogging: CEO Merrill Dubrow's blog.⁴⁹
• Marriott.  Blogging: CEO blog.
• Masi Bicycles.  Blogging:  Masiguy.³²
• Mayo Clinic:⁴⁸
  • Blogging:  News blog.
  • Online video: Mayo Clinic channel on YouTube.
  • Podcasting:  Medical and Health podcasts.
  • Social Networks:  Fan page on Facebook.
• McDonalds.
  • Blogging: Corporate social responsibility blog. Fake Monopoly game blogs. Mom's Quality Correspondents blog - "real moms" blogging about McDonalds behind the scenes.
  • Podcasting: Investor relations and other issues.
  • Social networks:  Internal "Mindshare" community powered by Awareness Networks.  College Hoops Extra Value Picks Facebook Application.⁵⁶
• Men's Vogue Magazine.  Social networks: Facebook fan page.
• method:⁸¹
  • Customer support:  getSatisfaction page.
  • Microblogging:  Twitter account.
  • Social networks:  Facebook fan page.
• Microsoft:
  • Blogging:  Community blogs.¹⁹
  • Online video:  Bring The Love Back and Inspiration, Anyone? videos.⁷
  • Social networks:  Channel 9 developer community. Got Pies, OfficePoke, and Name That Small Business applications on Facebook.⁵⁶
• Miller Brewing Co.  Social networks: Today I'm Toasting Facebook application.⁵⁶
• Mini USA.  Brand monitoring: MotiveQuest project.²⁵
• Molson:
  • Blogging:  Molson in the Community blog.³⁴
  • Microblogging: Employees on Twitter include MolsonFerg, ToniaHammer, and MolsonRoss.³⁴
  • Outreach:  Brew 2.0 event.³⁴
  • Social networks: "No. 1 Party School in Canada" contest on Facebook backfires.  Or did it?
• Monster.  Widgets:  Monster jobs widget on Apple.
• Motorola.  Wikis: MOTO Q Wiki with how-tos on using the phone.
• Mountain Dew.  Discussion Boards:  Dewmocracy.⁴⁰
• National Geographic.  Virtual worlds: LA Hard Hats virtual construction site.²
• NBA.  Widgets:  2008 All-Star Ballot widget on Yahoo.
• NetShops.  Ratings and Reviews from PowerReviews increased sales 26%.³
• Nike.
  • Blogging:  Nike Basketball.  Running.¹⁹   Women NFR.¹⁹
  • Mashups:  Nike 6.0 action sports community.²  Nike+ running route finder.
  • Social Networks: Jordan Brand Breakfast Club drew 120,000 members.³
  • Widgets:  Nike+ challenges and goals.
• Nikon.  Blogging:  Marketing blogger outreach campaign.  Picturetown outreach campaign.
• Nintendo.  Online video: YouTube girlfriend on Wii Fit video.
• Nokia. Social networks: MOSH.²⁰
• OpenSkies:⁴¹
  • Blogging:  OpenSkies blog.
  • Online video:  Fly OpenSkies channel.
• OpenTable.  Social networks:  Reservations application on Facebook.⁵⁶
• Oracle:
  • Blogging:  Hundreds of blogs.⁴²
  • Crowdsourcing:  Oracle Mix.⁴²
  • Microblogging:  110+ employees on Twitter and other services.
  • Social networks:  Oracle community.⁴²
• Orange.  Social networks:  unsignedAct promotion.²⁹
• Pampers:
  • Blogging: Mommy blogger event.
  • Social networks:  Pampers village.⁴⁷
• Paramount Pictures.  Social networks:  Stop Loss Facebook application.⁵⁶
• Patagonia.  Blogging: The Cleanest Line.
• Pep Boys. Crowdsourcing:  Suggestion box.⁷³
• Pfizer.  Widgets:  Frame-Your-Horse widget on Yahoo.
• Pitney Bowes.  Blogging: Open Mike CEO blog.¹⁹
• Pizza Hut.²⁴  Social networks: Facebook fan page.
• PlusNet.  Microblogging:  Twitter account for customer support.
• PR Newswire:²⁶
  • Blogging: ProfNet Post
  • Microblogging:  20+ employee accounts and three corporate accounts
  • Photosharing:  Flickr photostream
  • Social Networks:  Three fan pages on Facebook, including PR Newswire for Journalists; News Releases Facebook application.
  • Tagging:  Michael Pranikoff on delicious
  • Widgets:  Eight Google gadgets,
• Progress Software.³¹
  • Blogging:  Four corporate blogs, including the SOA Infrastructure Blog.
  • Microblogging: Three Twitter accounts, including ProgressSW
  • Social networks:  Facebook SOA Infrastructure group.
• Progressive Insurance.  Widgets:  Progressive Traffic widget on Yahoo.
• PUMA:
  • Blogging: Fake ad controversy.
  • Social networks: Facebook Usain Bolt application.
• Purina:
  • Blogging:  Scratchings-and-Sniffings and PurinaCare Pet Insurance blogs.⁵⁵
  • Widgets: Yesterday's News on Yahoo.
• Quicken:⁴⁴
  • Blogging: Quizzle, What's The Diff? blogs.
  • Crowdsourcing:  Quicken Loans and Quizzle on Yahoo! Answers.
  • Microblogging:  Twitter account.
  • Online video:  YouTube account.
  • Photosharing:  Quizzleblog photos on Flickr.
• Reebok.  Social networks: Run Easy community. Facebook fan page.
• Rubbermaid:
  • Blogging:  Adventures in Organization blog.³
  • Bookmarking: Rubbermaid on StumbleUpon.⁴³
  • Microblogging:  Twitter account.⁴³
  • Online video:  YouTube account.⁴³
  • Photosharing: Flickr photostream.⁴³
  • Social networks:  Facebook fan page.⁴³
• Salesforce.com.  Crowdsourcing: IdeaExchange has generated 8,300+ ideas.³
• Samsung:
  • Microblogging:  SamsungMobileUS and The Samsung Instinct on Twitter.²⁰
  • Social networks:  Ant Fight Club application on Facebook.⁵⁶
• SAP.  Social networks:  Developer community.  Business process expert community.  Ecosystem collaboration.⁶
• Saturn.  Social networks:  ImSaturn.¹⁵
• Scotland National Health Service.  Social Networks: My Community Space.²⁹
• SeamlessWeb:⁵⁷
  • Blogging: Insider's Network blog.
  • Microblogging: Twitter account.
  • Photosharing: Flickr group pool.
  • Social networks: Facebook fan page.
• SELF Magazine.  Social networks: Facebook fan page.
• Seventeen Magazine.  Social networks: Facebook fan page.
• Shop Direct Group (UK).²³  Blogging:  Corporate blog. Love Label from Littlewoods Direct.
• Siemens.  Widgets:  NCAA basketball widget on Yahoo.
• Silk Soy Milk.  Social networks:  Green Caps for Green Energy Facebook application.⁵⁶
• Simon School, U of Rochester.  Blogging:  Communications, Admissions, and Women's Entrepreneurs Blogs.⁷⁸  
• Skittles.  Social networks:  Facebook fan page.⁶¹
• Skype.  Blogging:  Business blog.⁷⁴
• Sonic Drive-In.  Widgets:  Gift List Manager widget on Yahoo.
• Sony Electronics.  Blogging: Sony Electronics blog. Fake PSP blog in 2006.
• Southwest Airlines.
  • Blogging: Nuts About Southwest.
  • Microblogging:  SouthwestAir on Twitter.
  • Online video: YouTube channel.
  • Photo sharing:  Flickr group.
  • Widgets:  Ding!
• Spreadshirt.  Blogging:  Corporate blog.⁶⁸
• Spring Awakening musical:⁴⁰
  • Blogging:  Totally TRUCKED! blog.
  • Online video: YouTube channel.
• Starbucks.
  • Crowdsourcing: My Starbucks Idea.
  • Microblogging:  Twitter account.¹²
• Starwood Hotels.  Blogging: The Lobby.
• Stormhoek:
  • Blogging: Corporate blog.
  • Online video: YouTube channel.
  • Social networks: Facebook group.
• StubHub.  Social networks: Concert Scene Facebook application.⁵⁶
• Sun Microsystems.
  • Blogging: 4,600+ Sun-related blogs.
  • Online video:  YouTube account.⁴⁷
• Sydney Writers' Centre:⁶⁰
  • Blogging:  Corporate blog.
  • Podcasting:  interviews with authors.
  • Social networks:  Facebook fan page.  MySpace page.
• T-Mobile.
  • Blogging: Deutsche Telekom/T-Mobile demands that the Engadget Mobile blog discontinue using the color magenta.
  • Social networks:  Transmission with T-Mobile music show on Bebo.²⁹
• Taco Bell.²⁴  Social networks:  Facebook fan page and I Love Taco Bell application.
• Target:
  • Blogging: Times Square billboard situation.
  • Social Networks: Facebook fan page. Dorm Survival Guide application with 7,000+ members on $500,000 budget.  Facebook WOM campaign.¹
  • Widgets: Four widgets on Yahoo.
• Teen Vogue.  Social networks: Facebook fan page.
• Telstra:³⁵
  • Blogging:  14 blogs under the now we are talking banner
  • Podcasting:  now we are talking podcast
• Texas Instruments.  Blogging: DSP blog.¹⁹
• The Economist.  Social networks: Facebook fan page.
• The Home Depot:¹⁰
  • Microblogging:  Twitter account.
  • Online video:  YouTube channel.
  • Ratings and reviews:  Bazaarvoice's Ask & Answer
  • Tagging:  Social bookmarking in several content areas
• The New York Times:
  • Blogs: 60+ content blogs.
  • Microblogging:  Twitter account.
  • Social Networks: TimesPeople - article sharing in Firefox.²  News quiz Facebook application and fan page.
• The New Yorker.  Social networks: Facebook fan page.
• The Nielsen Company.  Social networks:  Hey! Nielsen media commentary community.
• The Wall Street Journal:
  • Blogs: 40+ content blogs.
  • Microblogging:  Twitter account.
• The Weather Channel.  Widgets:  The Weather Channel Mac widget on Apple.
• Timberland.  Social networks:  Earthkeepers application on Facebook.⁵⁶
• Toyota Motor Company:
  • Blogging:  Open Road Blog.⁵⁸
  • Brand monitoring:  Client of Nielsen Online.
  • Microblogging:  Open Road on Twitter.
  • Virtual worlds: Toyota Metapolis.²
  • Widgets:  Fantasy Football widget on Yahoo.
• Travel Channel.  Social networks: Kidnap! application on Facebook.⁵⁶
• Turkey Hill.  Blogging:  Ice Cream Journal.⁴
• Tyson Foods:¹⁶
  • Blogging:  Tyson Hunger Relief.
  • Microblogging: Twitter account.
• United Kingdom government:²⁹
  • Microblogging:  Twitter account
  • Online video:  Number10 channel on YouTube
  • Photosharing: Flickr photostream
• United States government.  Social networks:  A-Space intelligence community with CIA, FBI, and NSA.
• United States Navy.  Social networks:  Navy For Moms.⁵²
• Vanity Fair:
  • Blogging: Five corporate blogs.
  • Social networks: Facebook fan page.
• Verizon:
  • Blogging:  Policy Blog.¹⁹
  • Brand monitoring: Using JD Power/Umbria to listen.³
• Victoria's Secret.  Social networks: PINK fan page on Facebook.
• Virgin America.  Microblogging: Twitter accounts for information and sales.⁵
• Visa.  Social networks: Visa Business Network application on Facebook.²
• W Magazine.  Social networks: Facebook fan page.
• Wal-Mart:
  • Blogging: Check Out, a blog written by buyers.  Walmarting Across America.  Working Families For Walmart?
  • Social networks: Facebook Roommate Style Match application.  The Hub. 
• Wear-Dated Carpet:
  • Blogging: The Carpetology Blog.³
  • Online video:  YouTube channel.³²
  • Photosharing:  Flickr group pool.³²
  • Social networks:  Friends of Wear-Dated and Wear-Dated carpet Facebook fan pages.³²
• Wells Fargo:²⁸
  • Blogging: Four corporate blogs.
  • Online video:  YouTube channel.
  • Social networks:  MySpace profile for Cassie, from Stagecoach Island.  Facebook Stagecoach Island application and fan page.
  • Virtual worlds: Stagecoach Island.
• Wharton School of Business.  Blogging:  MBA Admissions blog.
• Whirlpool. Podcasting:  Developed and sponsors The American Family.
• Whole Foods:
  • Blogging:  Whole Story blog.
  • Microblogging:  Twitter account.⁵
• Wiggly Wigglers:³²
  • Blogging: Corporate blog.
  • Podcasting: Wiggly Podcast.
  • Social networks:  Facebook group.
• WWE:
  • Social networks: Facebook application.²
  • Widgets: Fan Nation News widget on Yahoo.
• Xerox.  Blogging: 11 corporate blogs.²
• Yahoo!  Blogging:  Search blog.¹⁹
• Yoplait.  Blogging:  Bravo la petite fleur!¹⁹
• Yum! Brands:
  • Blogging:  CEO David Novak has an internal blog.²⁴
  • Brand monitoring:  Nielsen Online and Radian6.²⁴
  • Online video: vermin issues.¹
  • Outreach:  World Hunger Relief Week.²⁴
• Zappos:
  • Blogging:  13 corporate blogs.
  • Crowdsourcing:  Suggestion box.⁷³
  • Microblogging: Multiple Twitter accounts, including CEO Tony Hsieh.²

--
¹ Jeremiah Owyang's A Chronology of Brands that Got Punk'd by Social Media
² Mashable's 35+ Examples of Corporate Social Media in Action
³ Forrester's Groundswell Awards, 2007 and 2008
⁴ Mack Collier's Company Blog Checkup Series
⁵ Social Brand Index - Twitter
⁶ Credit: Gavin Heaton
⁷ Credit: Philippe Deltenre
⁸ Credit:  zeroinfluencer, David Bausola
⁹ Credit: Bruce Eric Anderson
¹⁰ Credit: Nick Ayres
¹¹ Credit: Jeff Glasson
¹² Credit: Luke
¹³ Credit: Mike
¹⁴ Credit: Robin Seidner
¹⁵ Credit: Tom Shea
¹⁶ Credit: Ed Nicholson
¹⁷ Credit:  Stefan Halley
¹⁸ Credit: Tom Hoehn
¹⁹ Credit: Debbie Weil and her list of 67+ Big Brand Corporate Blogs
²⁰ Credit: Marta Kagan
²¹ Credit: Paull Young
²² Credit: Kevin
²³ Credit: Paul Fabretti
²⁴ Credit: Nick Huhn
²⁵ Credit: dominic
²⁶ Credit: Michael Pranikoff
²⁷ Credit: Kyle Flaherty
²⁸ Credit: Ed Terpenning
²⁹ Credit: Chi-chi Ekweozor
³⁰ Credit: Lisa
³¹ Credit: David Bressler
³² Credit: C.B. Whittemore
³³ Credit: Torley
³⁴ Credit: David Jones
³⁵ Credit: Keith De La Rue
³⁶ Credit: Sean Lew
³⁷ Credit: Tom Cummings
³⁸ Credit: Donna Tocci
³⁹ Credit: Adam Singer
⁴⁰ Credit: Yianni Garcia
⁴¹ Credit: Matt Cronin
⁴² Credit: Stephen Manning
⁴³ Credit: Jim Dietzel
⁴⁴ Credit: Clayton
⁴⁵ Credit: Mike
⁴⁶ Credit: Kira Wampler
⁴⁷ Credit: Woody Meachum
⁴⁸ Credit: Lee Aase
⁴⁹ Credit: Toby Bloomberg
⁵⁰ Credit: Adam Denison
⁵¹ Credit: Colleen Gatlin
⁵² Credit: Davezilla
⁵³ Credit: Gina
⁵⁴ Credit: Marcos Fargas
⁵⁵ Credit: Marianne Richmond
⁵⁶ Credit: Kevin Barenblat
⁵⁷ Credit: Dan Entin
⁵⁸ Credit: Bruce Ertmann
⁵⁹ Credit: Sean Moffitt
⁶⁰ Credit: Elana Bowman
⁶¹ Credit: Dan
⁶² Credit: Andrew
⁶³ Credit: James O'Connor
⁶⁴ Credit: Herve Kabla
⁶⁵ Credit: Sachin Agarwal
⁶⁶ Credit: Lou Cuming
⁶⁷ Credit: Danny Urguia
⁶⁸ Credit: Kathrin Lohmann
⁶⁹ Credit: Rafa
⁷⁰ Credit: John Galpin
⁷¹ Credit: Ken Kaplan
⁷² Credit: Kathy Mandelstein
⁷³ Credit: BJ Cook
⁷⁴ Credit: John Welsh
⁷⁵ Credit: Nils Koenig
⁷⁶ Credit: James Finnen
⁷⁷ Credit: Miko
⁷⁸ Credit: Yvonne DiVita
⁷⁹ Credit: Juny Lee
⁸⁰ Credit: Massimo Cavazzini
⁸¹ Credit: Gunther Lie

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